What Social Networks Mean to Your Business?
Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales. -Dictionary.com
Social media, it’s in our lives. Before MySpace, Friendster, or Blogspot, we never imagined to use the world beyond the web. These pioneering websites has changed the workings of the web to where people can now seamlessly connect one with another and have real-time world-wide conversations. The point of people connecting to each other is not a problem–people embrace the internet. Facebook, alone, now carries 800+ million subscribers and they predict 1 billion by August of 2012. This mass social media movement also changed the way of business and sales.
Facebook provides fan and business pages for each organization, if the organization takes advantage of it. It’s a way for business to connect to people but this is still an experiment at play. People react to different products and how they are presented. For an example, If you have a men’s leather shoe and you create a Facebook profile for it, how will the public react? I cannot say but I do know this, it’s how you present your product or services on Facebook. Here’s a hint, though, the public will not react to a boring shoe page that involves men’s feet.
Social networking for businesses is like science. There is no right or wrong answer, only hypothesis that turn into theories, and can turn to facts. It’s what you make of it. If the message is clear, you will know because the public will react… they always react.