An upcoming film of the late Steve Jobs, the founder of Apple Inc., is due to be released August 16, 2013, starring Ashton Kutcher. The promotional department had been using Instagram as one of their sources to promote the upcoming film.

Since Instagram now allows users to create short films to share with people throughout the world, the Jobs promotions team did not waste that opportunity to release a short trailer.

The film tells the story of Steve Jobs’ ascension from college dropout into one of the most revered creative entrepreneurs of the 20th century.

Source: IMDb